4

Return on marketing investment: Pizza Hut Korea's case

Année:
2012
Langue:
english
Fichier:
PDF, 548 KB
english, 2012
8

The Impact of Acquisition Channels on Customer Equity

Année:
2003
Langue:
english
Fichier:
PDF, 576 KB
english, 2003
10

When is servitization a profitable competitive strategy?

Année:
2016
Langue:
english
Fichier:
PDF, 2.10 MB
english, 2016
11

Strategic delegation, quality competition, and new product profitability

Année:
2015
Langue:
english
Fichier:
PDF, 348 KB
english, 2015
12

Are competitive reactions changing over time?

Année:
2016
Langue:
english
Fichier:
PDF, 663 KB
english, 2016